Northern Sierra Region

Northern Nevada has been largely defined by the miners and ranchers who settled the territory in the 19th century and through Hollywood’s lens with iconic television series Bonanza.   

Today, the region—bisected by rail and interstate highways and served by one of nation’s most reliable air cargo centers—is home to Amazon, Barnes & Noble, Microsoft and Starbucks Coffee Roasting Company. 

Nevada’s capital, Carson City; Carson Valley (Gardnerville, Genoa, and Minden); Gerlach; Lake Tahoe, including North Lake Tahoe (Incline Village) and South Lake Tahoe (Stateline);  Reno; Sparks, Verdi; Virginia City; and Wellington comprise the region.





See the Washoe County data sheet

The Washoe County area is outwardly pro-business and continues to expand as numerous large name industries and corporations call the area home.

With a population of approximately 409,000 the area offers the essence of a close-knit community while offering the amenities available in a big city. High quality of life is enhanced by quality education. The area enjoys four complete seasons which enhance the multitude of activities in the area.

Citizens enjoy cultural events, excellent public services, and boundless recreational opportunities including nearby skiing, fishing, hiking and boating just to name a few.

The Washoe County area is also the land of special events with dozens of annual celebrations such as the Reno Rodeo, the Great Reno Balloon Races, the Reno Air Races, and Hot August Nights. In addition to Reno and Sparks, Washoe County is also home to Crystal Bay, Empire, Gerlach, Incline Village, Nixon, Sun Valley, Verdi, Vya, and Wadsworth.

Reno, the county seat, is the third largest city in Nevada and has been long known as the "Biggest Little City in the World," but Reno has also gained a new title as "America's Adventure Place" and serves as a hub for a wide variety of outdoor recreation activities ranging from mountain biking to rock climbing. Reno is also the home of the University of Nevada, Reno, the world-class Nevada Museum of Art, and the National Automobile Museum.

Once a railroad town, Sparks has grown into a vacation destination with a world-class hotel resort, the Wild Island water park, championship golf courses and the Sparks Marina. Victorian Square, in the center of Sparks, is a picturesque shopping/casino/restaurant district that incorporates a 19th century Victorian theme.



RDAs: NNDA & Highway 95 RDA

See the Churchill County data sheet

Churchill County is truly the "Business Oasis of Nevada." Surrounded by high desert plains, it is a region full of green fields, fertile pastures and sparkling rivers and lakes. Fallon, the principal city and county seat, offers a warm, hometown atmosphere and an economic climate where businesses can prosper.The county's prime location in the west-central Nevada offers easy access to the entire western state region. We are in close proximity to Idaho, California, Oregon and Utah. We are one hour from Reno, and one-and-one-half hours from beautiful Lake Tahoe.

The area is ideal for business. We have sensible environmental regulations and policies, as well as affordable property and very low property taxes. Churchill County is an excellent place to do business because of its temperate climate, excellent location and transportation network, attractive, moderate cost of living, quality schools and educational environment, including a branch of the Western Nevada College, favorable, pro-business tax structure, and well-developed retail sector.




See the Lyon County data sheet

Lyon County, Nevada is steeped in history, western lore, and tradition. It is also a region with beautiful golf courses, a wide range of motel and dining experiences, many new housing developments, new super markets and shopping experiences, numerous churches and civic groups, and limitless outdoor adventures such as fishing, hunting, boating, camping, mountain biking, hiking, rock climbing -- just to mention a few!

Dayton/Moundhouse's close proximity to Carson City, well developed industrial parks and properties, and rural charm has attracted a collection of diverse companies not to mention the community's other amenities such as an Arnold Palmer championship golf course and an airpark with 5,351 paved feet. A community rich in history and the lure of the gold rush, continues to celebrate its past with special events like Dayton Valley Day's Cowboy Poetry and Rodeo and Santa Maria Days.

Fernley, just 28 miles east of Reno/Sparks on I-80, is strategically located as a north - south / east - west transportation hub for both highway and rail with close proximity to western markets. Several Fortune 500 companies have discovered Fernley's affordable industrial parks, large land parcels with rail and highway access. Fernley is also home to various industrial parks, including the Crossroads Commerce Center, a rapidly expanding 5,000+ acre institutional investment grade industrial park.

Silver City
Six miles south of Virginia City, Silver City is the third of the three principal communities on the Comstock Lode. A toll gate once stood at the head of town, in the rock formation called Devil's Gate, and extra teams were stabled here to help drag the heavy freight wagons up the long, steep grade to Virginia City.

Silver Springs
Silver Springs, situated on the intersection of Highway 50 and Alt. 95 - a network of interstate highways, an international airport (Reno - Tahoe) and a cross country rail line place Silver Springs just hours away from markets anywhere in the western marketplace. This is a rural community poised for development with plenty of available industrial and residential land.

Smith Valley
Smith Valley is a rural farm and ranch community located on SR 208. The valley is located near the foothills of the Sierra Nevada Mountains where one can observe all kinds of wildlife and enjoy abundant outdoor activities such as camping, fishing and hiking. Alfalfa is the largest crop, however potatoes, onions, garlic, and grain crops are produced along with a number of cattle and cattle feed lot operations.

Yerington's majestic setting in an agricultural valley offers a quality of life that is a part of doing business. As the county seat, Yerington offers many urban amenities, municipal airport, prime business & industrial sites (some with rail) and complete infrastructure improvements.



RDA: Highway 95 RDA

See the Mineral County data sheet

Mineral County, Nevada was created in 1911 and is located in West-Central Nevada with the rugged Wassuk Range serving as a boundary dividing Mineral County from Mono County, California and Lyon County, Nevada. The Wassuk Range averages 9,000 feet elevation with Mt. Grant extending up to 11,245 feet.Mineral County is generally mountainous, with canyons and large arid plateaus rising upward from the Walker Lake Basin.

Mineral County's primary industry is the U. S. Ammunition Depot which is the worlds largest facility of its kind.
Tourism plays an important part in the county's economy as the outdoor enthusiast can find adventure in hiking, horseback riding, motorcycling, fishing, hunting, swimming, water skiing, rock, bottle and artifact hunting, and ghost town exploring.

Mineral County's unique combination of modern industry, deserted mining towns, abundant recreation and western hospitality make it an area in the State of Nevada for the visitor to enjoy.*

Hawthorne is located in west central Nevada. 132 miles southeast of Reno/Sparks and 311 miles northwest of Las Vegas at the intersection of U.S. Highway 95 and State Highway 359. At an elevation of 4,255 feet, Hawthorne is situated in the high desert, approximately five miles southeast of Walker Lake. Hawthorne's central location and easy accessibility provides excellent transportation advantages to business and industry.

*Source: Mineral County Chamber of Commerce




See the Douglas County data sheet

Douglas County lies in the green valley at the bottom of the eastern slope of the Sierras. The county has a population of approximately 47,000. Combining small town charm with productive farmland, low crime rate, world class skiing and continued growth, Douglas County offers an extraordinary quality of life. Additionally, the county has one of the best school districts in the state, with scores well above the national standard.

Genoa is the oldest permanent settlement in Nevada and one of the most attractive communities anywhere in the American West. Mormon Station, the original name of the settlement, was established as a trading post in 1851 to serve the wagon trains as a resting and reprovisioning place between the deserts of the Great Basin and the granite barricade of the Sierra Nevada. The town that grew up around the old Mormon stockade was named the seat of Carson County, Utah Territory, in 1854 and of Douglas County, Nevada Territory, in 1861. Mormon Station was Nevada's first town and its first boomtown, not because of mining, but because of agriculture.

Gardnerville is the elder of these two sibling towns founded to serve the agricultural population of Carson Valley. The area is one of the earliest-settled, richest and most productive of the state's agricultural regions. That is why Gardnerville is known as "Nevada's Garden Spot." While Minden is located north of Gardnerville, the two towns have fused together to form one larger community. After the turn of the century, the county seat was moved from Genoa to Minden.

The Stateline/Kingsbury area makes up a large portion of the Douglas County population and provides a majority of the county's room tax revenue. The casinos and ski resorts of Lake Tahoe's south shore are famous for their breathtaking views of Lake Tahoe and the Sierra Nevada.




See the Storey County data sheet

Storey County is located in western Nevada and is bordered by the counties of Carson, Lyon and Washoe. Storey County history dates to 1859, when gold was discovered, prompting a rush from the mining districts of California. Shortly there after, the Comstock Lode was renowned as "The Richest Place on Earth", with thousands of residents calling the area home.Not too long after, mining went bust and has since given way to tourism as the leading element of the county's economy. Created November 25, 1861, Storey County was named for Captain Edward Faris Storey, one of the first residents of Virginia City and a commander in the Pyramid Lake War of 1860. Storey County covers approximately 262 square miles and accounts for approximately 0.24 percent of Nevada's total surface area of 110,540 square miles.*

Virginia City
Established in 1861, Virginia City became the richest mining town in the world. San Francisco was built from the mines of the Comstock and the Civil War was partially financed from the gold and silver discovered beneath the city. Today's Virginia City is remarkably the same as it was during its heyday with the wooden sidewalks, restored mansions, mine tours, "Old West" saloons and the Piper Opera House.
Mark Twain began his illustrious writing career at Virginia City's own "Territorial Enterprise" and one can visit his, and many other, museums all within walking distance in this richly historic town. The city, with the surrounding Comstock Historic District, encompasses the Comstock mines, and the towns of Gold Hill and Silver City where it all began. The entire area is now a National Landmark and is easy to reach, just 23 miles southeast of Reno and 23 miles northeast of Carson City.

The community of Lockwood is located 28 miles from Virginia City. The area is nestled along the beautiful Truckee River and surrounding hillsides. Reno/ Sparks is a quick five miles west on I-80. Several small companies ranging from high-tech industries to agriculture help make up the community.

*Source: Nevada Department of Employment, Training and Rehabilitation


Carson City


See the Carson City data sheet

Carson City is a centrally located community situated in western Nevada and bordered by Washoe and Storey counties to the north and Douglas County to the south. Nestled along the majestic Sierra Nevada Mountains, Carson City offers an ideal climate and breathtaking beauty. Nevada's capital city offers great advantages including affordable housing, and abundant labor force. With a strong support of industry, Carson City has quietly become Nevada's leading manufacturing city with 14 percent of its workers in manufacturing, compared to the state average of four percent."The Rating Guide to Life in America's Small Cities" rated Carson City as the 19th best "micropolitan area" in the nation. The recent book "Boomtown USA" from the National Association of Industrial & Office Properties ranked Carson City in its top 50 communities in the West for the greatest opportunities for business, jobs and lifestyle and a favorite relocation spot for companies interested in low taxes, affordable housing and real estate costs and an abundant labor force.*

Carson City is the state capital of Nevada, which has time and again been recognized as the #1 business-friendly state in the country. This ranking is based on taxes, electricity costs, workers' compensation costs, total crime rate, right to work, number of bureaucrats, and state minimum wage. Carson City is a favorite relocation spot for companies interested in low taxes, affordable housing and real estate costs and an abundant labor force. *

*Source: Carson City Economic Development


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