Nevada Main Street

Nevada Main Street (NMS) is a holistic approach to Main Street revitalization that involves aesthetics, business creation/retention, and housing will lead to healthy and economically vibrant communities.  A combination of capacity and capital is needed to revitalize Main Streets across the state.  The NMS program is designed to help address these needs.

Successful local NMS programs involve residents, governments, businesses, and property owners. Coordinated program implementation involves planning for contextually-appropriate design; following a coordinated outreach and communication strategy to publicize activities; implementation of an effective business strategy to recruit appropriate businesses; and measuring and evaluating progress in meeting established goals.

The Main Street Four-Point Approach™ is a community-driven approach to revitalizing downtowns and traditional neighborhood commercial districts.  Initiated in 1980 by the National Trust for Historic Preservation, Main Street provides a framework for communities to address the full range of issues and challenges facing their traditional commercial districts. This four-point framework involves local work in the following areas:

Organization – creation of a well-run, sustainable non-profit organization that operates the Main Street program locally;

Promotion – promoting and marketing the Main Street district through special events and festivals, business promotions, and overall image development;

Design – improvement of the downtown’s physical environment through historic preservation, building renovation, façade improvements, public spaces, amenities, and infrastructure; and

Economic Positioning – economic development of the Main Street district, including identification of existing and potential market opportunities, business retention, business recruitment, creation or assembly of financial assistance tools, and property development.


Jean Barrette
Assistant Director - Nevada Main Street Program

Jessica Sanders
Administrative Coordinator of the Nevada Main Street Program


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